Anonymous sources
AdAge.com (blog)
Applebee's Hands CP&B Creative Duties After Review - AdAge.com (blog)
Applebee's has handed its creative account to CP&B after a review, according to people familiar with the matter. The account had been handled by Interpublic Group of Cos.' McCann Erickson. Ad Age reported last week that the agency had picked up the ...
That Was Fast: Twitter, Edelman Part Ways - AdAge.com (blog)
... the social network. http://adage.com/article/agency-news/twitter-seeks-public-relations-year-run/229428/ The relationship went south within a few weeks, according to people familiar with the matter, largely because of management changes at Twitter. ...
J&J Appoints New Chief of Marketing, PR After Recalls - AdAge.com (blog)
One possibility, according to people familiar with the matter, would be that Kim Kadlec, J&J's worldwide VP-global marketing group, will assume Mr. Perkins' role. Ms. Kadlec has in recent years taken over the creative agency relations formerly handled ...
Makeup Giant Mary Kay Ramps Up Social, Mobile Efforts - AdAge.com (blog)
According to people familiar with the matter, the company is in talks with a variety of agencies to pitch for its social-media business. Given rising competition in the space from retailers who have wield both bricks-and-mortar stores and online ...