Anonymous sources
MEDIAWEEK
Magna Sees the World - MEDIAWEEK
“It's definitely a lot less territorial,” said one senior media executive, who spoke on the condition of anonymity. “It's no longer the old Magna quagmire ...
CBS Upfront a Wrap; ABC Almost There - MEDIAWEEK
Meanwhile, sources said ABC is also nearing the completion of its upfront market. One source familiar with the sales effort would only say the network ...
Hispanic Networks: Ready for Prime Time - MEDIAWEEK
(One buyer, who declined to speak for attribution, put the combined 2009 upfront haul for Telemundo and Univision at about flat with '08, adding in revenue ...
Oxygen Lands Ikea for 'Tori & Dean' - MEDIAWEEK
“Nothing is 100 percent radioactive,” said one TV buyer who declined to speak for attribution. “Sure, when you have a client that gets fully immersed in a ...
Feature: A Steady Hand - MEDIAWEEK
... to stick our chests out and do the pushing of our own issues and take the lead,” says the agency exec, who declined to speak for attribution. ...
Publishers Pitch Power of Medium to Automakers - MEDIAWEEK
... and they're going to react to this and be back in the market in a pretty big way,” said one magazine executive, who declined to speak for attribution. ...
TNT Sees Solid NBA All-Star Sellout Stats - MEDIAWEEK
“If you're not a presenting sponsor, you're probably buying across the three nights,” said one national TV buyer who declined to speak for attribution. ...